AFL Social Media Manager
Core
Lead the day-to-day success of the AFL's social channels, shaping compelling content across TikTok, Instagram, Facebook, X and Snapchat to grow audiences and strengthen fandom.
Role type
Senior Social Media Manager (Sports)
Builds
Social-first content, stories, and campaigns for the Australian Football League
Domain
Sports media / Australian Football League
Deliverable
product features
Required skills
Social media strategy, content planning and commissioning, team leadership, editorial judgement, data analytics, Adobe Creative Suite, platform-native storytelling
Preferred skills
Knowledge of AFL clubs and fan culture, experience with AI tools for content delivery
Technologies
TikTok, Instagram, Facebook, X, Snapchat, Adobe Creative Suite, AI tools
Responsibilities
Lead daily content planning, commissioning and publishing; manage and develop employees; guide creators and stakeholders; establish tone of voice; use audience insights to optimize performance; make timely editorial decisions during live sport; create and edit social content; use AI to improve efficiency.
Seniority
Senior, hands-on IC with people management
