Area Lead Customer Intelligence & Advanced Analytics
Core
Define and drive Customer Intelligence, Growth Analytics, and Advanced Analytics strategy to transform data and AI into measurable commercial impact for customer acquisition, activation, engagement, retention, and value growth.
Role type
Senior leadership Product Area Lead (Strategy & Organization)
Builds
Customer intelligence capabilities, predictive analytics, AI-enabled insights, measurement frameworks, and executive dashboards.
Domain
Financial Services / Customer Growth / Advanced Analytics
Deliverable
production ML models
Required skills
Strategic roadmap ownership, budget allocation, organizational leadership, predictive modeling, customer segmentation, propensity modeling, next-best-action, customer lifetime value, data governance, executive stakeholder management, business case development.
Preferred skills
AI adoption, experimentation frameworks, cross-functional alignment.
Technologies
Machine learning, AI, predictive analytics, experimentation frameworks.
Responsibilities
Own the multi-year strategy and roadmap for Customer Intelligence and Advanced Analytics; Lead a multidisciplinary team of 25+ direct reports and 31 functional FTEs; Drive customer segmentation, propensity modeling, and next-best-action capabilities; Own investment prioritization and budget allocation for analytics initiatives; Present strategic recommendations to senior executive forums.
Seniority
Senior, hands-on IC with leadership responsibilities
