Global Media Strategy & Planning Specialist - TikTok LIVE
Core
Develop global media strategies for TikTok LIVE by analyzing media ecosystems and consumer behavior across markets to design tailored media plans and manage diverse channels including traditional, digital, social, and livestreaming platforms.
Role type
Global media strategy & planning specialist
Builds
Global media plans, strategic partnerships with media vendors/platforms, and cross-market campaign executions for TikTok LIVE
Domain
Digital media, social media, livestreaming, influencer marketing
Required skills
Global media strategy, cross-market media planning, media buying, KOL/influencer collaboration, data-driven performance analysis, project management, regulatory compliance
Preferred skills
B2B marketing experience, digital platform/technology industry background, Google Analytics proficiency
Technologies
Google Analytics, BI tools, media research tools
Responsibilities
Analyze media ecosystems and consumer behavior differences across markets/regions; Manage diverse media channels and build strategic partnerships; Collaborate with internal stakeholders to align campaigns with brand strategy; Leverage performance data to set KPIs and monitor results; Track emerging global media trends and drive innovation initiatives; Ensure media placements comply with local laws and platform policies
Seniority
Mid-level, hands-on IC