Visual Merchandiser
Core
Execute visual and commercial curation, styling, and store activation to drive customer experience and sales targets for H&M retail stores.
Role type
Senior Visual Merchandiser (Retail)
Builds
In-store visual displays, window presentations, and commercial layouts
Domain
Retail / Fashion
Deliverable
product features
Required skills
Visual merchandising, styling, trend analysis, team coaching, sales KPI tracking, inventory management, fixture maintenance
Preferred skills
Fashion industry knowledge, competitor analysis, training delivery
Technologies
POS materials, display fixtures, lighting systems
Responsibilities
Execute visual and commercial curation based on guidelines and mood boards; Coach and develop store team visual and commercial skills; Maintain window and in-store displays to ensure customer flow and brand standards; Track sales KPIs and prioritize visual opportunities to meet store goals; Manage stock levels, garment care, and allocation inputs; Ensure lighting and fixture maintenance for product highlighting.
