Manager, Social Media Kipling (Global) - Mat. cover
Core
Lead the development and execution of Kipling's global social media and influencer strategy to elevate brand awareness, engagement, and cultural relevance across key platforms.
Role type
Senior Social Media Manager (Global)
Builds
Global social media strategy, influencer campaigns, and content frameworks for a fashion brand.
Domain
Fashion / Lifestyle / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, influencer management, content development, paid social direction, cross-functional collaboration, data analytics, social commerce expertise, platform-specific content creation (Instagram, TikTok, Pinterest), team leadership.
Preferred skills
Experience with Sprinklr, AI tools for workflow optimization, Master's degree in Marketing/Management.
Technologies
Sprinklr, Instagram, TikTok, Pinterest, AI tools
Responsibilities
Drive key priorities for social media strategy to increase brand visibility and community growth; define KPIs and success metrics for social and influencer activity; develop and manage the global social editorial calendar; work with regional teams to implement global strategy locally; report on global social media metrics and insights.
Seniority
Senior, hands-on IC with leadership responsibilities