Senior Lead (Content & Social Media Marketing)
Core
Drives demand generation and builds brand narrative through data-led content and social media strategy to improve conversion and customer journey.
Role type
Senior Lead Content & Social Media Marketing
Builds
Integrated content campaigns, brand narratives, and visual assets across social channels.
Domain
Marketing / Social Media / Content Strategy
Deliverable
product features
Required skills
Content strategy, Brand narrative, Stakeholder management, Campaign execution, Content & design development, Performance analytics, Conversion optimization, AI tools usage, Social media platform expertise, Team leadership
Preferred skills
Visual design, Motion/video creation, Agency management
Technologies
LinkedIn, Instagram, TikTok, AI tools
Responsibilities
Develop end-to-end content and social media strategy aligned to commercial objectives; Build and maintain consistent brand voice across platforms; Lead integrated campaigns ensuring consistent messaging; Create and guide high-quality content and visual design; Establish KPIs and lead deep performance analysis; Drive demand generation initiatives to optimize the content-to-conversion cycle; Use AI tools to scale content and improve targeting.
Seniority
Senior, hands-on IC with team leadership
