Campaign Planner
Core
Develop evidence-informed campaign strategies and manage end-to-end production of social marketing campaigns to end HIV transmissions by 2030 in Australia.
Role type
Senior campaign producer (health promotion)
Builds
Sexual health content and campaigns for LGBTQ+ audiences, specifically gay and bisexual men and people living with HIV
Domain
Public health / HIV prevention / LGBTQ+ community health
Required skills
Campaign strategy development, End-to-end campaign management, Creative brief writing, Media buying, Agency management, Campaign evaluation, Project management, Budget management
Preferred skills
Community health experience, Not-for-profit sector experience, Marketing agency experience
Technologies
Digital advertising platforms, Media buying tools, Campaign analytics software
Responsibilities
Define campaign objectives, audiences, key messages and channel mix; Manage campaigns from briefing through launch and wrap-up; Brief and manage creative, media and research agencies; Identify new distribution channels and partnerships; Design campaign evaluations and analyze performance for stakeholders
