Senior Manager, Regional Marketing, Clinical Next-Generation Sequencing Division (CSD), APJ
Core
Develop strategic, multi-channel integrated marketing plans for the Clinical Next-Generation Sequencing business across APJ and drive execution of those plans with clear milestones and action plans.
Role type
Senior Manager, Regional Marketing
Builds
Marketing campaigns, sales training materials, and product lifecycle support for clinical next-generation sequencing solutions
Domain
Healthcare / Clinical Diagnostics / Molecular Testing
Deliverable
product features
Required skills
Strategic marketing planning, integrated campaign execution, customer segmentation, competitor analysis, market research, budget management, cross-functional stakeholder alignment, product lifecycle management, sales training delivery, project management
Preferred skills
Digital marketing expertise, analytics platforms proficiency, agency relationship management, omnichannel strategy
Technologies
MS Office, marketing automation tools, analytics platforms
Responsibilities
Develop and execute engaging marketing campaigns to achieve measurable results; Collaborate with global and regional product market development teams to guide messaging and creative content; Propose and execute customer and market research programs; Stay current on competitor activities and market dynamics; Partner with Product Management to develop sales training and support materials; Manage marketing budgets and optimize promotional mix
Seniority
Senior Manager, strategic leadership
