Assistant Manager – Public Relations(10.8)
Core
Build and maintain media relationships, execute PR campaigns for luxury lifestyle events, manage influencer partnerships, and handle crisis communication for a private club.
Role type
Assistant Manager, Public Relations
Builds
Media coverage, event publicity, influencer collaborations, and brand reputation assets
Domain
Luxury hospitality and lifestyle
Required skills
Media relations, press release writing, event planning, influencer management, crisis communication, digital PR, media monitoring, budget management, stakeholder coordination
Preferred skills
Luxury industry experience, international HQ coordination, Hindi language
Technologies
Media monitoring tools, analytics platforms
Responsibilities
Build and maintain relationships with lifestyle, luxury, business, travel and society media; Draft and distribute press releases, media kits and statements; Secure features, interviews and mentions; Plan PR for member events, collaborations, launches and anniversaries; Identify, vet and manage luxury lifestyle influencers and ambassadors; Monitor reviews and mentions; Maintain an India crisis protocol aligned with Dubai HQ; Track coverage, share of voice, earned media value and sentiment; Manage agencies, freelancers and PR budget
Seniority
Mid-level, hands-on IC