Digital Media Manager
Core
Define and drive overall social media strategy and digital direction to align with business growth goals for an aged and disability care service provider.
Role type
Senior Social Media Manager
Builds
Social media campaigns, content calendars, and community engagement programs
Domain
Healthcare / Aged and Disability Care
Deliverable
product features
Required skills
Social media strategy, content creation, community management, competitor analysis, trend analysis, data analytics, campaign optimization, creator partnership management
Preferred skills
Adobe Photoshop, Adobe Premiere, Google Analytics, Google Ads, Meta Ads Manager, email marketing software
Technologies
Adobe Photoshop, Adobe Premiere, Google Analytics, Google Ads, Meta Ads Manager
Responsibilities
Define and drive overall social media strategy, conduct topical research and trend analysis, perform competitor social media analysis, manage content calendar and scheduling, liaise with content creators, oversee community management, track and report on social metrics
Seniority
Senior, hands-on IC