Community Integration Manager, Nike Melbourne Marathon Festival
Core
Build and lead the community around MARI's running events, focusing on participant loyalty, commercial value, and the end-to-end experience for runners, spectators, and volunteers.
Role type
Senior commercial community manager (live events/sport)
Builds
Connected running event community, digital experiences, broadcast arrangements, and volunteer/workforce systems
Domain
Sports, live events, endurance running
Deliverable
product features
Required skills
Community building, stakeholder management, digital experience design, volunteer coordination, commercial awareness, event programming, accessibility management, sustainability practices
Preferred skills
Running culture credibility, mass-participation event experience, membership brand experience
Technologies
Event apps, digital touchpoints
Responsibilities
Lead end-to-end community experience for flagship events (Nike Melbourne Marathon, Great Ocean Road Running Festival, Bondi to Manly Ultra), connect running events into one community via affiliate program, own participant-facing apps and digital touchpoints, coordinate broadcast arrangements, design spectator experience and entertainment, build relationships with run clubs, recruit and coordinate volunteer base, plan and manage community training series, manage accessibility, inclusion, and sustainability practices, manage charity partners and licensed merchandise
Seniority
Senior, hands-on IC
