Wissenschaftliche:r Mitarbeiter:in (m/w/d) Forschungsprojekt TerZ100 – Handel
Core
Researching how companies successfully manage the transition to peat-reduced and peat-free substrates in potted ornamental plant production, focusing on optimizing trade structures.
Role type
Research associate (market research & optimization)
Builds
An online decision support system and optimization approaches for trade structures in the ornamental plant industry.
Domain
Horticulture / Ornamental plant production / Market research
Deliverable
dashboards & analysis
Required skills
Qualitative research methods, Expert interviews, Data synthesis, Indicators development, Online system development, Project management, German language (C1), Economic sciences knowledge
Preferred skills
Experience in qualitative research, Presentation skills, Creativity, Initiative
Technologies
MAXQDA
Responsibilities
Organizing and conducting expert interviews on marketing channels for peat-free products, Qualitative analysis of interview data, Deriving optimization approaches and recommendations, Developing an online decision support system, Publishing results in scientific journals, Project management and documentation