Assistant Marketing Manager
Core
Develop and implement marketing plans and activities to increase brand awareness, communicate promotions, and address business needs for a hotel.
Role type
Assistant Marketing Manager
Builds
Promotional activities, marketing materials, PR campaigns, and key events for the hotel
Domain
Hospitality / Hotel Marketing
Deliverable
product features
Required skills
Budget management, PR campaign implementation, Event marketing, Media relations, Target market research, Cross-departmental collaboration, Media contact management, Hotel website management, Reporting
Preferred skills
Direct supervisory experience
Technologies
IHG brand website
Responsibilities
Manage and control marketing budgets, Develop and own promotional activities and marketing channels, Implement PR campaigns, Create and market key events, Communicate hotel amenities and benefits to target markets, Work with local third-party partners and media, Create and maintain media contact management systems, Promote the hotel on the brand website, Respond to media enquiries, Research new opportunities in target markets, Coordinate with internal Event Managers, Support Marketing Coordinator/Executive, Produce monthly reports