Communications Designer
Core
First communications design hire responsible for crafting and executing creative expression for bharat-focused product launches (payments & credit) across digital and offline channels.
Role type
Senior IC communications designer (product launches)
Builds
Visual identity, multi-channel GTM creatives, and brand systems for new product launches
Domain
Fintech / Bharat-facing markets
Deliverable
product features
Required skills
Visual storytelling, brand system design, multi-channel campaign design, AI-powered image generation, rapid prototyping, cross-functional collaboration
Preferred skills
Fintech or bharat-facing brand experience, product marketing animations
Technologies
Adobe Creative Suite, Figma, Midjourney, DALL·E
Responsibilities
Own visual identity and communication design for new product launches; Design multi-channel GTM creatives including website/landing pages, social/paid media ads, product onboarding journeys, WhatsApp/email templates, on-platform UI banners, and offline materials; Collaborate with product and marketing to define positioning and messaging frameworks; Test and iterate on campaign creatives based on feedback and engagement data; Shape a brand that feels trustworthy, aspirational, and distinctly Indian; Leverage AI-powered design tools for visual ideation and rapid creative prototyping.