Product Manager
Core
Develop and implement marketing strategies for assigned pharmaceutical products, supporting product launches, promotion, and business development.
Role type
Product Manager (Pharmaceutical Marketing)
Builds
Marketing strategies, promotional and educational materials, digital campaigns, and business initiatives for pharmaceutical products.
Domain
Pharmaceutical industry, Marketing
Deliverable
product features
Required skills
Product management, Brand management, Pharmaceutical marketing, Market analysis, Stakeholder management, Digital marketing, Omnichannel marketing, Budgeting and forecasting, Project coordination
Preferred skills
Product launch management, Customer engagement, Digital marketing initiatives, Master's degree in Marketing or Business Administration
Technologies
Office suite, Digital tools, Web portals, Social networks
Responsibilities
Define and implement marketing strategies aligned with local and global business objectives; Manage marketing activities throughout the product lifecycle including promotional and educational campaigns; Analyze market trends, competitor activities, and product performance to identify development opportunities; Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Sales, and Commercial Excellence teams; Develop promotional and training materials in compliance with regulations; Support sales teams with tools, content, and training; Manage relationships with Key Opinion Leaders, healthcare professionals, and scientific societies; Participate in on-site activities to gather market insights; Plan and organize scientific congresses and events; Adapt international marketing strategies and materials for local markets; Coordinate external vendors and agencies; Support budgeting, forecasting, and performance monitoring; Develop and manage digital and omnichannel marketing initiatives; Monitor KPIs and market data to evaluate initiative effectiveness.
