Social Media Analyst / Social Media Listening Analyst
Core
Monitor online conversations, analyze sentiment and trends, and prepare insights to understand brand and public perception across social media platforms.
Role type
Social Media Analyst (Listening & Monitoring)
Builds
Analytical reports and insights on brand perception and emerging narratives
Domain
Digital Intelligence / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Sentiment analysis, Social media listening, Media monitoring, Trend identification, Data analysis, Report writing
Preferred skills
Experience with social listening tools, Media planning, Social media strategy
Responsibilities
Monitor and analyze social media conversations across Instagram, X (Twitter), and Facebook; Conduct sentiment analysis across positive, negative, and neutral conversations; Identify important conversations, emerging trends, narratives, and issues; Analyse brand perception and public sentiment across online platforms; Prepare clear and concise analytical reports; Present findings and insights to internal stakeholders when required; Track relevant online conversations and highlight significant developments.