Digital Marketing Manager (BBS829)
Core
End-to-end ownership of social media and paid advertising to drive enrollment inquiries for a debate and speech education company serving Greater China and Southeast Asia.
Role type
Senior Digital Marketing Manager
Builds
Digital marketing campaigns, content strategy, and community engagement for an education brand
Domain
Education / Digital Marketing
Required skills
Paid advertising management, content strategy, graphic design in Canva, community management, cross-functional coordination, data analysis for conversion, project management
Preferred skills
Mandarin or Cantonese proficiency, experience with WeChat or Rednote, CRM integration, background in education industry
Technologies
Facebook Ads, Instagram Ads, LinkedIn Ads, Canva, CRM
Responsibilities
Develop and execute content strategy for social channels, design static graphics in Canva, run and optimize paid ad campaigns, manage community engagement and respond to DMs, coordinate with in-house video and design teams, track analytics to refine inquiry generation