Public Relations Executive (Female)
Core
Create authentic customer stories and promotional content for a jewellery showroom by engaging with bridal customers and their families.
Role type
Public Relations Executive (Customer Experience)
Builds
Authentic customer engagement opportunities and promotional content for a jewellery brand
Domain
Retail / Jewellery / Hospitality
Deliverable
product features
Required skills
Interpersonal skills, Customer engagement, Storytelling, Social media content creation, Relationship building, Coordination
Preferred skills
Experience in Public Relations, Customer Relations, Hospitality, Events, or Marketing
Technologies
Social media platforms
Responsibilities
Engage with customers and their families to create a welcoming showroom experience. Interact with bridal customers and their families during their jewellery shopping journey. Coordinate with the sales team to capture customer experiences and jewellery trial moments with customer consent. Document key stages of the customer journey, including arrival, product selection, purchase, and celebration moments. Identify and collect customer testimonials, feedback, and success stories. Ensure proper customer consent is obtained before any photography or videography. Work closely with the marketing and sales teams to create authentic customer engagement opportunities.