Principal Integrated Marketing Specialist
Core
Develop and execute upstream marketing strategies, portfolio planning, and new product launches for surgical stapling and thoracic technologies.
Role type
Principal Integrated Marketing Specialist (Portfolio Strategy & Launch)
Builds
Surgical stapling and thoracic technology portfolio
Domain
Medical devices / Surgical technology
Deliverable
product features
Required skills
Portfolio strategy, market segmentation, new product launch planning, market analysis, stakeholder management, KOL engagement, campaign management
Preferred skills
MBA, surgical technology knowledge, multi-country marketing leadership, value proposition development, market access strategy
Technologies
None stated
Responsibilities
Develop portfolio strategies aligned with regional growth; lead upstream marketing activities including market assessment and lifecycle management; drive new product launch planning; analyze market trends and competitive activity; collaborate with cross-functional teams; manage customer-facing marketing materials and KOL relationships.
Seniority
Principal, hands-on IC with strategic scope
