Spezialist Content Marketing (m/w/d)
Core
Develop and execute target-group-specific content strategies, create content for websites, blogs, whitepapers, case studies, and social media, and optimize content for SEO and user engagement.
Role type
Content Marketing Specialist
Builds
Digital content assets (blogs, whitepapers, case studies, social media posts) and brand visibility
Domain
B2B Technology / Digital Marketing
Deliverable
product features
Required skills
Content strategy development, SEO optimization, technical content simplification, storytelling, data analysis, project coordination
Preferred skills
Experience with digital marketing channels, understanding of technical products
Technologies
CMS platforms, SEO tools, social media management tools
Responsibilities
Develop and implement content strategies, create content for various digital channels, analyze content metrics, coordinate content projects from idea to publication, monitor market and competitor trends
Seniority
Mid-level, hands-on IC