Werkstudent/in Digital Marketing, Content & KI
Core
Master student role implementing digital marketing, content creation, and AI-driven automation for a nursing home and a gastronomy business.
Role type
Werkstudent (part-time student) Digital Marketing & AI Automation Specialist
Builds
Automated marketing workflows, social media content, landing pages, and newsletters for two distinct business units.
Domain
Digital Marketing, Generative AI, Content Creation
Deliverable
product features
Required skills
Content strategy, Social media management, AI agent configuration, Prompt engineering, Automation tools (Make), Landing page management, Email marketing, Graphic design (Canva), Video editing
Preferred skills
Experience with Asana, Knowledge of KlickTipp, Portfolio of previous work
Technologies
Make, Canva, KlickTipp, AI Agents, Smartphone
Responsibilities
Configure and optimize AI agents for content planning and social media; Create and publish social media posts, stories, and newsletters; Build and maintain landing pages; Automate recurring marketing tasks; Develop visual content (photos, short videos, print materials)
Seniority
Student (Master's level)