Digital Product Manager
Core
Owns end-to-end discovery, delivery, and operations for digital channels (App, Web, Kiosk, WhatsApp, Aggregators) across African markets, aligning channel strategy with global standards to drive customer experience and functionality.
Role type
Senior Digital Product Manager (Multi-market E-commerce)
Builds
Digital channels (App, Web, Kiosk, WhatsApp, Aggregators) and associated product features for African markets
Domain
E-commerce, Digital Channels, Multi-market Operations
Deliverable
product features
Required skills
Product strategy & roadmap definition, Business Requirement Specifications (BRS) & PRD writing, User story decomposition, Agile backlog management, A/B testing & experimentation design, Funnel analysis & conversion rate optimization (CRO), API integration management, SLO definition & incident response, ROI modeling, Cross-functional stakeholder alignment
Preferred skills
Experience with POS/CRM/Loyalty/Payment integrations, Journey mapping & rapid prototyping, Feature flags & canary releases, Multi-market localization (tax, tender, language, regulation)
Technologies
Agile tools, Analytics platforms, A/B testing frameworks, API management tools
Responsibilities
Translate channel strategy into executable product roadmaps with measurable OKRs; Write BRS/PRDs and acceptance criteria; Manage build, test, and release cycles with engineering and vendors; Improve funnel metrics (conversion, AOV, repeat rate) via data-driven experiments; Monitor operational health, SLOs, and incident response; Coordinate multi-market readiness including local regulations and payments; Model business cases and ROI for new features.
Seniority
Senior, hands-on IC
