Event & Retail Marketing Manager
Core
Physical orchestrator of XPENG's brand presence and reputation in Mexico, bridging strategy and execution for an EV/AI mobility leader.
Role type
Senior Marketing & PR Manager (Automotive)
Builds
Immersive media experiences, brand reputation, and unified communication channels for XPENG in Mexico.
Domain
Automotive / Electric Vehicles (EV) / Public Relations
Deliverable
product features
Required skills
Automotive industry experience, PR strategy, media relations, crisis management, content governance, marketing operations, budget management, vendor management
Preferred skills
EV technology interest, agency management
Technologies
Social media platforms, traditional media channels
Responsibilities
Architect public image focusing on EV technology and safety; cultivate relationships with automotive and tech media; lead test-drive event planning; monitor public sentiment and lead crisis response; prepare press releases and technical content; coordinate offline events and brand activities.
Seniority
Senior, hands-on IC