AI Creative, Content & GEO Specialist
Core
Leads AI-enabled content creation, creative operations, and Generative Engine Optimization (GEO) to scale marketing visibility and efficiency.
Role type
Senior marketing specialist (AI & GEO)
Builds
AI-driven content assets, prompt engineering frameworks, and optimized GEO presence for GSB products
Domain
Marketing / Generative AI / Content Operations
Deliverable
product features
Required skills
Generative AI tools, prompt engineering, GEO principles, content marketing, digital publishing, project management
Preferred skills
MBA, agentic workflows, stakeholder management
Technologies
Generative AI platforms, AI-powered content creation tools
Responsibilities
Scale AI-driven content production, develop prompt engineering frameworks, evaluate and optimize AI tools, manage content for GEO visibility, partner with marketing teams, establish AI governance and training programs, track performance metrics for efficiency and engagement
Seniority
Senior, hands-on IC