Growth Marketing Specialist | Talent Marketplace
Core
Design, execute, and iterate on data-driven growth experiments to acquire, activate, and retain customers across the funnel.
Role type
Growth Marketing Specialist
Builds
Customer acquisition, activation, and retention strategies
Domain
SaaS, D2C, or ecommerce marketing
Required skills
A/B testing, performance marketing channel management, funnel analysis, hypothesis testing, data-driven prioritization, cross-functional collaboration
Preferred skills
SaaS/D2C growth experience, product-led growth (PLG) strategies, SQL, landing page tools (Unbounce, Webflow), CRO, customer lifecycle email programs
Technologies
Google Analytics, Mixpanel, paid social, paid search, email, SEO
Responsibilities
Develop and execute growth experiments across acquisition, activation, retention, and referral channels; Identify, prioritize, and test growth hypotheses using structured frameworks; Manage and optimize performance marketing channels; Analyze funnel data to identify conversion bottlenecks; Own A/B testing programs across landing pages, ad creative, onboarding flows, and email sequences; Monitor and report on growth KPIs including CAC, LTV, retention rates, and funnel conversion metrics; Build and maintain dashboards to track key growth metrics and experiment results; Research and implement new growth channels, tools, and tactics; Present experiment findings and growth insights to leadership with clear recommendations.