Head of Digital Marketing at HRtechX
On-site
Core
Lead digital marketing strategy, email campaigns, and event promotion for a global HRtech community and media company.
Role type
Head of Digital Marketing
Builds
Content marketing, email campaigns, and event registration funnels
Domain
HR Technology / Media & Events
Deliverable
product features
Required skills
Email marketing, CRM management, Copywriting, Event promotion, Lead acquisition, Data segmentation
Preferred skills
Analytical skills, Problem-solving, Project management
Technologies
CRM, Email marketing platforms
Responsibilities
Manage email marketing campaigns and segment databases, Copywrite and design email campaigns to drive event focus, Acquire and activate reactive leads, Coordinate with Content and Sales teams, Sell tickets and manage marketing inbox
Seniority
Senior, hands-on IC