Commercial Planning Senior Analyst
Core
Orchestrate commercial activities across channels, customers, and retailer segments to translate market insights and sales data into actionable deployment plans and next-best actions.
Role type
Senior Commercial Planning Analyst (FMCG/Retail)
Builds
Intelligent commercial engine, retailer segmentation frameworks, AI-enabled recommendation models, and deployment action lists.
Domain
FMCG, Consumer Goods, Retail Operations
Required skills
Advanced Excel, Power BI, SQL, Data Analytics, Commercial Strategy, Retailer Segmentation, Stakeholder Management
Preferred skills
Salesforce, CRM, Predictive Analytics, AI/ML, Route-to-Marketing Optimization
Technologies
Power BI, Excel, SQL, Salesforce
Responsibilities
Support quarterly commercial plans and activation calendars; Monitor sales performance and identify corrective actions; Develop retailer segmentation and prioritization frameworks; Build rules and triggers for next-best action recommendations; Create deployment-ready action lists and scorecards; Build and maintain Power BI dashboards and automate reporting.
Seniority
Senior, hands-on IC
