Digital Marketing Officer
Core
Create compelling content for social media, email marketing, websites, and print to connect the community with Council programs and services.
Role type
Digital Marketing Officer (Content & Campaigns)
Builds
Integrated marketing campaigns, digital content, and community engagement initiatives for a local council.
Domain
Local Government / Public Sector
Deliverable
product features
Required skills
Content creation, social media management, email marketing, campaign planning, data analysis for campaign improvement, copywriting
Preferred skills
Tertiary qualification in Marketing or Communications, experience in content creation
Technologies
Social media platforms, email marketing tools, CMS
Responsibilities
Plan and deliver creative, integrated marketing campaigns; produce engaging digital content; use data and insights to improve campaign performance; grow awareness and participation across Council services and events.
