Content Writer
Core
Develops compelling, brand-aligned content across digital and offline platforms to support branding, admissions, marketing campaigns, and institutional initiatives.
Role type
Content Writer
Builds
Websites, landing pages, blogs, newsletters, brochures, prospectuses, advertisements, social media posts, email campaigns, promotional video scripts, university magazines, and institutional publications.
Domain
Higher Education / Marketing & Communications
Deliverable
product features
Required skills
Creative storytelling, writing and editing, SEO optimization, content research and fact-checking, brand voice consistency, project management
Preferred skills
Experience with digital marketing initiatives, event coverage, thought leadership content creation
Technologies
None stated
Responsibilities
Create engaging content for websites, landing pages, blogs, newsletters, brochures, prospectuses, advertisements, and marketing campaigns; Develop compelling copy for social media platforms, email campaigns, and digital marketing initiatives; Write scripts for promotional videos, corporate films, reels, testimonials, and event coverage; Produce thought leadership content, articles, interviews, and leadership communications; Develop content for brochures, admission booklets, flyers, standees, banners, posters, and event collaterals; Draft speeches, welcome addresses, event scripts, and institutional presentations; Ensure consistency in brand voice, messaging, and communication standards; Collaborate with branding, admissions, design, digital marketing, and media teams to deliver integrated campaigns; Conduct content research and fact-checking to ensure accuracy and relevance; Optimize digital content for SEO and audience engagement; Proofread and edit content to maintain high quality and grammatical accuracy; Manage content calendars and ensure timely delivery of projects; Stay updated with industry trends, content marketing strategies, and emerging communication formats.
