Senior Product Manager
Core
Define and drive product strategy, roadmap, and execution for Pinkvilla's web and mobile applications to enhance user engagement, retention, and monetization.
Role type
Senior Product Manager (Consumer Internet/Media)
Builds
Web and mobile applications (iOS & Android) for a digital media platform
Domain
Digital Media, Entertainment, Lifestyle
Deliverable
product features
Required skills
Product strategy, data-driven decision-making, user journey optimization, A/B testing, funnel optimization, PRD creation, sprint planning, technical understanding of frontend/backend systems
Preferred skills
Experience in media/content/consumer internet, SEO, ad-driven business models, personalization engines
Technologies
Google Analytics, Firebase, Mixpanel, GA4, CMS platforms
Responsibilities
Manage end-to-end product lifecycle, define product roadmap aligned with business goals, improve user journeys across content discovery and video consumption, run A/B tests to improve conversion, optimize ad placements and yield, collaborate with engineering and editorial teams, improve site speed and app performance
Seniority
Senior, hands-on IC
