Content Marketing Specialist
Core
Create and manage marketing content (social media, brochures, video, digital assets) to build brand awareness and generate leads for a direct-to-consumer home improvement brand.
Role type
Content Marketing Specialist
Builds
Social media posts, marketing brochures, one-pagers, case studies, presentations, and digital content for Pella's DFW branch.
Domain
Home improvement / Construction / Consumer goods
Deliverable
product features
Required skills
Content creation, social media management, copywriting, photography, basic video production, Adobe Creative Suite or Canva, data analysis of marketing metrics, project management
Preferred skills
Experience in home improvement or construction, ability to appear on camera, short-form video creation
Technologies
Adobe Creative Suite, Canva, DSLR, iPhone
Responsibilities
Create and schedule social media content; manage brand assets and image library; travel to job sites to capture photos and video; create marketing materials like brochures and case studies; support campaign planning and launch; track campaign performance; provide web content and copywriting support.
Seniority
Mid-level (2–3 years experience)
