Marketing Manager

The Marketing Manager is responsible for planning, coordinating, and executing integrated marketing programs across key European markets. This role supports and advocates for regional European go-to-market strategy, including executing online and offline marketing initiatives such as email, paid search, webinars, social media, third-party content syndication, account-based marketing (ABM), partnerships, and events. As a member of the Demand Generation team, this role works closely with European Sales, Customer Success, Product Marketing, Brand, Regulatory Experts, and Marketing Operations to drive coordinated regional campaigns, with AI-enabled experimentation and execution, that contribute measurable pipeline and revenue impact. The Marketing Manager ensures marketing activities across Europe are aligned to go-to-market priorities, localized appropriately, and executed with operational excellence. This is a highly collaborative and results-driven role for someone who understands that marketing is a revenue engine. The ideal candidate is comfortable challenging existing approaches, testing new channels, optimizing performance through data, leveraging agentic go-to-market strategies, and communicating marketing impact clearly to regional stakeholders.

What You’ll Do

• Own European Marketing Campaign Execution

- Develop and execute regional marketing plans aligned to European revenue targets and quarterly pipeline goals.

- Translate global campaigns into localized European programs, adapting messaging, channels, and tactics based on regional market maturity and buying behavior.

- Support the execution of conferences, partner activations, and hosted events, ensuring strong pre-event promotion and structured post-event follow-up with Sales.

- Scale the execution of digital marketing programs including a channel mix of agentic programs, email campaigns, paid search, paid social, webinars, third-party content syndication, and sales outreach with AI-assisted processes and marketing tools.

- Work with Marketing Operations to ensure regional campaign tracking, attribution, and reporting are set up correctly prior to launch and communicate business-critical outcomes.

- Test new regional channels, leverage AI-assisted experimentation, and recommend campaign optimizations based on engagement, conversion, and pipeline impact.

• Align Marketing to Pipeline & Revenue Goals

- Partner with Sales and Demand Generation to define objectives, target accounts, and success metrics.

- Support regional ABM execution in close collaboration with Sales and Demand Generation teams.

- Ensure lead capture processes are aligned with Marketing Operations and CRM workflows.

- Track campaign performance for regional marketing initiatives and report on marketing funnel impact and marketing ROI.

- Support regionalized marketing pipeline and revenue projections with AI analytics.

• Manage Budgets & Vendors

- Track regional market budgets and ensure efficient allocation of spend across marketing programs.