Sr. Brand Manager

• Total Experience: 5–7 years

• Core Requirement:

o 3–5 years as Product Manager / Brand Manager in Pharma

• Education:

o Pharmacy Graduate (B.Pharm / M.Pharm mandatory)

o MBA (Marketing) preferred

Domain Expertise (Mandatory Mix)

• OTC / Consumer Healthcare – Strong exposure

• Rx (Prescription Pharma) – Minimum 3 years (No Oncology)

• FMCG Experience – Minimum 2 years

• Digital Marketing Experience across brands (campaigns, omnichannel, e-detailing, performance/digital launches)

Geographical Exposure

• Hands-on experience managing brands across:

o Bangladesh

o Sri Lanka

o South Asia / Emerging Markets

• Comfortable working with multi-country stakeholders and regional brand strategies

Key Responsibilities

• Own end-to-end brand strategy for OTC and Rx portfolios

• Drive digital-first brand building and integrated marketing campaigns

• Manage regional launch excellence and lifecycle planning

• Lead market expansion strategies across South Asian markets

• Partner with sales, medical, regulatory, and digital teams

• Analyze market insights, competitive intelligence, and P&L drivers

Leadership & Team Management

• Indirect team leadership: 15–16 members

• Strong stakeholder influence without direct authority

• Mentor junior brand managers and cross-functional teams

Strategic Capability

• Must be strategically strong, not execution-only

• Experience with:

o Brand architecture & portfolio rationalization

o Long-term growth planning

o Consumer insight–led innovation

• Able to operate at Senior Manager maturity level

Travel Requirement

• International travel: ~ 1 week per month

• Markets: South Asia cluster

Ideal Candidate Snapshot

A pharmacy graduate with strong OTC + Rx foundations, FMCG brand thinking, digital marketing depth, and proven South Asia exposure — ready to operate at a senior strategic level with regional responsibility.