Sr. Content Marketing Manager

We’re looking for a Senior Content Marketing Manager to create high-impact, search-driven content that strengthens Dayforce’s authority and discoverability in an increasingly AI-powered landscape. This is a hands-on role for a strong writer and SEO expert who knows how to produce content that performs – across both traditional search and AI-driven experiences. As buyers increasingly rely on AI-generated answers and conversational search, you’ll ensure Dayforce content is optimized for Answer Engine Optimization (AEO), large language models (LLMs), and zero-click discovery. You’ll partner closely with Product Marketing, Demand and Growth, Web, Social, and External Communications teams to align content with integrated campaigns and business priorities. As a subject matter expert in SEO and AEO, you’ll help guide how content is structured and amplified across channels to improve reach and discoverability. You bring both creativity and analytical rigor to your work. You’re comfortable digging into performance data, identifying gaps and opportunities, and turning those insights into content that drives measurable results. You understand enterprise SaaS and can translate complex HCM technology into clear, differentiated content. You’re execution-focused and comfortable working at pace – moving from insight to published content quickly, while maintaining a high bar for accuracy, relevance, and impact

This role will report to the VP, External Communications. This is a remote role open to candidates located within the Greater Toronto Area (GTA).

What you’ll get to do

Content creation & optimization

• Write and publish high-quality, search-optimized content on a consistent cadence, including (but not exclusive to) blogs, comparison pages, FAQs, and infographics
• Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences
• Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content
• Refresh and optimize existing content to improve rankings, engagement, and conversion performance
• Serve as a champion for SEO/AEO and work with stakeholders to ensure content aligns to search intent, user needs, and funnel stage

SEO & AEO (embedded in execution)

• Apply SEO best practices including keyword research, topic clustering, and on-page optimization
• Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results
• Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
• Stay current on evolving search and AI trends and continuously refine content approaches

Performance & optimization

• Track and analyze content performance using GA4, Google Search Console, and SEO tools (e.g., Ahrefs, Conductor)
• Monitor rankings, traffic, engagement, and emerging AI-driven visibility signals
• Use data to inform content updates, identify opportunities