Marketing Senior Product Manager
Core
Leading product strategy for credit card acquisition, activation, and retention for Konfío, a Mexican fintech serving SMEs.
Role type
Senior Product Manager (Growth & Acquisition)
Builds
Credit card product features and marketing-led growth initiatives
Domain
Fintech / Credit Cards / SME Financial Services
Deliverable
production ML models | product features
Required skills
Product Management, A/B testing, Data Analytics, Cross-functional leadership, Growth strategy, Metric ownership (CAC, LTV, churn)
Preferred skills
Experience with Amplitude, Mixpanel, Tableau, or Looker
Technologies
Amplitude, Mixpanel, Tableau, Looker
Responsibilities
Define and execute product roadmap for credit card acquisition channels; Design and implement marketing product-led experiments for onboarding and activation; Own key business metrics including CAC, LTV, churn, and activation rates; Collaborate with Engineering, Design, Data, and Business teams to align roadmap with commercial goals; Optimize conversion funnels through data analysis and hypothesis testing.
