Insights Analyst (Product Analytics Team)
Core
Analyze product usage, customer behavior, and feature adoption to translate data into actionable insights for growth, retention, and product development.
Role type
Product Insights Analyst
Builds
Product funnels, dashboards, and reports for product and business stakeholders
Domain
SaaS / Digital Marketing / Brand Visibility
Deliverable
dashboards & analysis
Required skills
SQL, statistics, probability theory, A/B testing design, data visualization, stakeholder partnership, project management
Preferred skills
AI tools and automation for analytics workflows
Technologies
SQL, Tableau
Responsibilities
Analyze product usage patterns and feature adoption to assess product health; Define and maintain key product funnels to monitor user journeys; Segment customers to identify upsell opportunities and risk signals; Measure the impact of product changes and experiments; Build and maintain dashboards and reports for business insights.
Seniority
Mid-level, hands-on IC