Marketing Manager, LATAM

## Responsibilities - Design a scalable marketing framework that can be adapted for Tier 1 markets (high volume) and Tier 2/3 markets (high growth). - Oversee the "transcreation" of all marketing assets, ensuring the brand speaks Spanish and Brazilian Portuguese with native-level nuance. - Lead product launches across the region, prioritizing markets based on data, barrier to entry, and product-market fit. - Leverage the region’s high social media penetration to build a loyal community through influencer partnerships and localized social channels (WhatsApp, Instagram, TikTok). - Work closely with legal and policy teams to navigate the varied regulatory landscapes of the region, ensuring brand safety and compliance. - Identify and secure a presence at the most influential regional conferences and trade shows to establish industry authority. ## Requirements - 8+ years of marketing experience with a deep, pan-regional focus across Latin America. - Independent drive with proven ability to operate within a strategic framework while driving outcomes with less day to day oversight. - Native or bilingual proficiency in Spanish and Portuguese, plus English. This is non-negotiable for regional oversight. - Broad market knowledge: Experience managing marketing efforts in diverse environments, from audience demographics to policy nuances to varied audience perception to economics. - 5+ years in Consumer Tech: Deep understanding of the LATAM consumer journey, specifically mobile-first behaviors and local trust barriers. - Strategic influence: Proven ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ. - Data-driven scrappiness: Ability to drive growth in "low-data" environments by being resourceful and hands-on. ## Nice to Have - Experience with cross-border community and influencer growth strategies. - Familiarity with event strategy and industry conferences in Latin America. ## Benefits - Location: São Paulo (plus a few weeks in HQ for an extended orientation) - Opportunity to shape the future of human interaction and create safer, more civil shared experiences for everyone.