Marketing Manager
Core
Develop and execute marketing strategies and campaigns for TP-LINK's portfolio of key products, serving sales teams, partners, and customers.
Role type
Marketing Manager
Builds
Marketing strategies, campaigns, and brand positioning for TP-LINK products
Domain
Consumer electronics / Networking hardware (WIFI)
Deliverable
product features
Required skills
Marketing strategy development, campaign management, budget management, channel marketing, PR, social media management, digital marketing, market research, stakeholder representation
Preferred skills
IT industry experience, WIFI market knowledge, data-driven strategy development, project prioritization
Technologies
Digital platforms, social media channels
Responsibilities
Develop marketing strategy and segmentation, oversee campaign implementation, ensure on-time and on-budget delivery, represent the company with media and partners, lead the marketing team
Seniority
Mid-level, hands-on IC