Marketing Manager
Core
Manage day-to-day marketing and communications for a portfolio of three upscale hotels in Cairns, driving brand awareness, engagement, and revenue through creative campaigns and local partnerships.
Role type
Marketing Manager (Hospitality)
Builds
Brand campaigns, digital content, PR activations, and CRM strategies for Crystalbrook Riley, Crystalbrook Bailey, and Crystalbrook Flynn.
Domain
Hospitality / Luxury Hotels
Deliverable
product features
Required skills
Digital marketing (paid media, SEO, content marketing, analytics), CRM systems, commercial marketing principles, public relations, brand management
Preferred skills
Local partnership development, data-driven strategy, creative campaign execution
Technologies
CRM systems, SEO tools, paid media platforms
Responsibilities
Execute marketing and communications strategy across three hotels, manage digital and social media activity, coordinate PR and advertising campaigns, analyze marketing performance data, collaborate with operations and sales teams.
Seniority
Mid-level, hands-on IC
