Digital, Marketing & Communication Manager
Core
Develop and execute overall marketing, digital, and public relations strategy for Mama Shelter Singapore Orchard to drive revenue across Rooms, F&B, and Events.
Role type
Manager, Digital Marketing & Communications
Builds
Brand positioning, direct bookings, and market activation for a lifestyle hospitality property
Domain
Hospitality / Lifestyle Hotels
Deliverable
product features
Required skills
Strategic planning, budget management, team leadership, digital performance marketing, brand storytelling, reputation management, crisis communication, PR event execution, CRM and loyalty tool management, content calendar development, media relations, online reputation management
Preferred skills
Cross-functional coordination, data analysis, stakeholder management
Technologies
Google Ads, Meta, TikTok, Xiaohongshu, CRM, loyalty tools, OTA platforms
Responsibilities
Develop and implement the annual marketing and communications plan; Manage and track the overall marketing budget; Lead and supervise the Marketing & Communications team; Drive integrated digital marketing campaigns; Oversee the hotel's website and third-party listings; Manage press relations and influencer collaborations; Develop and enforce a Crisis Communication SOP; Oversee online reputation management across review platforms
