Zero-to-One Marketer - Launch, Brand & Grow (m/w/x)
Core
Building the foundational marketing structures, positioning, and growth engine for a new EdTech startup that teaches languages via entertainment content.
Role type
Zero-to-one B2C growth marketer
Builds
Brand foundation, cross-channel campaigns, and growth metrics for a language-learning platform
Domain
EdTech / Entertainment / B2C
Deliverable
product features
Required skills
B2C marketing, growth marketing, cross-channel campaign planning, performance analysis, conversion optimization, content marketing, social media, paid media, email marketing, landing page optimization, partnership management
Preferred skills
early-stage startup experience, performance marketing, CRM, conversion rate optimization, consumer product experience, entertainment industry knowledge, subscription model experience
Technologies
Content management systems, social media platforms, paid advertising platforms, email marketing tools, landing page builders
Responsibilities
Establish initial marketing processes and learnings, refine brand positioning and messaging, execute cross-channel campaigns, analyze metrics to drive reach and conversion, test various marketing channels
Seniority
Individual Contributor, hands-on builder