Sales Director, Scale Retail

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p>
<p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p>
<p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p>
<p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p>
<p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><p><strong>WHAT WE'RE LOOKING FOR</strong></p>
<p>This is a SaaS midmarket/scale sales leadership role, managing a team of midmarket/scale Account Executives for Braze's market-leading Customer Journey Orchestration platform. We're looking for someone passionate about helping brands communicate more effectively with their customers, building a winning team, and expanding our highly successful customer base.</p>
<p>The ideal candidate will have at least 5 years of successful experience leading and developing a team of mid-market/scale sellers in a high-growth, rapidly evolving, and dynamically competitive market. Your team will focus on the entire lifecycle relationship with their clients, so you should have experience helping them develop and evangelize net-new business, while nurturing and expanding the relationships with their customer base. As a front-line leader whose team addresses the problems of customers within retail, you should have strong business acumen and help prepare for, and participate directly in, customer-facing engagements. A key focus of this role is verticalization: developing and operationalizing go-to-market strategies and repeatable sales playbooks tailored to the retail and consumer goods sectors. Your leadership will have a direct impact on the success of our customers, the development of your team, and the success of Braze.</p>
<p><strong>WHAT YOU HAVE</strong></p>
<ul>
<li>Minimum of 7 years of proven experience in sales</li>
<li>At least 5 years of successful experience leading a team of at least five quota-carrying mid-market Account Executives</li>
<li>A proven ability to recruit, retain, inspire, and develop top talent</li>
<li>Proven experience in leading teams through the full lifecycle of a SaaS customer: prospecting, acquisition, retention, and long-term relationship growth</li>
<li>Demonstrated success developing vertical go-to-market strategies and sales playbooks, ideally within retail and/or consumer brand segments</li>
<li>Ability to coordinate and work cross-functionally with internal constituencies, including Business Development, Marketing, Customer Success, Legal, and Sales Operations</li>
<li>Outstanding verbal, written, and in-person presentation skills</li>
<li>Excellent commercial and legal negotiation skills</li>
<li>Strong technical and business acumen; the ability to engage with multiple customer personas across a wide variety of industries and within both technical and marketing functional roles</li>
<li>Up-to-date on digital and application trends, especially in the mobile space</li>
<li>Prior experience selling Mobile or Marketing Technology is a strong plus</li>
<li>Prior experience selling into retail and/ or consumer brand prospects is a strong plus</li>
<li>Prior experience in a startup technology company is a plus</li>
</ul>
<p><strong>WHAT YOU'LL DO</strong></p>
<ul>
<li>Hire, nurture, and lead a team of world-class sales talent</li>
<li>Set and execute an aggressive customer acquisition and expansion strategy for the region</li>
<li>Lead the verticalization strategy for retail and consumer goods, developing and continuously refining sales playbooks, messaging frameworks, and industry-specific value propositions that enable your team to sell with precision and speed</li>
<li>Partner cross-functionally with Marketing, Product, and Customer Success to build out a robust retail vertical go-to-market motion, including industry event presence, thought leadership, and targeted outbound strategies</li>
<li>Align go-to-market teams (BDR, marketing, value engineering, SolCon, executive) to execute the FY plan and represent a clear, single vision to customers and the marketplace</li>
<li>Coach your team through the overall sales process, participate where appropriate in a hands-on manner in deals, and provide detailed and accurate sales forecasting</li>
<li>Be the "voice of Braze" in prospect, customer, and industry forums, including retail-specific conferences and trade events</li>
<li>Plan and manage at both the strategic and operational levels</li>
<li>Be a proactive voice within our global sales leadership team</li>
</ul>
<p><span data-sheets-root="1">For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $114,000 and $171,000/year, with an expected On Target Earnings (OTE) between $228,000 and $341,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.</span></p>
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<p><strong>WHAT WE OFFER<br></strong></p>
<p><em>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country </em><a href="https://www.braze.com/company/careers/how-we-hire#benefit-section"><em>here</em></a><em>. More details on benefits plans will be provided if you receive an offer of employment.</em></p>
<p>From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:</p>
<ul>
<li>Competitive compensation that may include equity</li>
<li>Retirement and Employee Stock Purchase Plans</li>
<li>Flexible paid time off</li>
<li>Comprehensive benefit plans covering medical, dental, vision, life, and disability</li>
<li>Family services that include fertility benefits and equal paid parental leave</li>
<li>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend</li>
<li>A curated in-office employee experience, designed to foster community, team connections, and innovation</li>
<li>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching </li>
<li>Employee Resource Groups that provide supportive communities within Braze</li>
<li>Collaborative, transparent, and fun culture recognized as a Great Place to Work®</li>
</ul>
<p><strong>ABOUT BRAZE<br><br></strong>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.</p>
<p>The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. </p>
<p>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.</p>
<strong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER</strong>
<p>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.</p>
<p>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you <em>you</em>.</p>
<p>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.</p>
<em>Please see our</em><a href="https://www.braze.com/company/legal/privacy-policy-job-candidates"><em> </em><em>Candidate Privacy Policy</em></a><em> for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.</em></div></div>