CDI - Wireless Product marketing - H/F
Core
Develop wireless product strategy and go-to-market plans for STM32WB microcontrollers in the 2.4 GHz segment.
Role type
Product Marketing Manager (Wireless Microcontrollers)
Builds
STM32WB microcontroller product line and ecosystem for 2.4 GHz wireless applications
Domain
Semiconductors / Wireless Connectivity (BLE, ZigBee, Thread, Matter)
Deliverable
product features
Required skills
Product marketing strategy, market segmentation analysis, pricing strategy, cross-functional collaboration, event management, competitive intelligence
Preferred skills
Technical understanding of wireless microcontroller architecture, software-defined radio protocols, system-level application knowledge
Technologies
STM32WB, BLE, ZigBee, Thread, Matter
Responsibilities
Define product positioning and ecosystem strategy, analyze customer needs and market trends, set global pricing strategy, coordinate commercial development with regional teams, manage targeted events and demonstrations, drive growth actions for wireless activities, provide marketing support to regional teams and distributors
Seniority
Mid-Senior, hands-on IC