Product Manager - Customer Sentiment
Core
Transform global user feedback, sentiment data, and beta insights into a cohesive product strategy for Ford's retail mobile applications to drive market adoption and digital excellence.
Role type
Product Manager (Customer Sentiment & Product Excellence)
Builds
Ford and Lincoln retail mobile applications (iOS/Android)
Domain
Automotive / Connected Services / Mobile Digital Ecosystems
Deliverable
product features
Required skills
Strategic vision, operational excellence, leadership & influence, problem-solving, global mindset, adaptability, stakeholder management
Preferred skills
Automotive/connected services/IoT industry experience, localization best practices, proficiency in sentiment platforms, project management methodologies
Technologies
iOS, Android, App Store Connect, Google Play Console
Responsibilities
Champion a unified system for feedback intake (App Stores, Social, NPS) and deliver holistic insight reports; Act as liaison to Platform and Growth team to provide qualitative context to quantitative data; Conduct competitive analysis and monitor mobile OS updates; Manage end-to-end Beta user experience and app store review replies; Support end-to-end app store submission process; Translate technical release notes into customer-centric language; Implement processes to communicate product improvements back to Product, Engineering and Design; Conduct end-to-end User Acceptance Testing (UAT) from the customer's perspective; Systematically identify and prioritize critical issues arising from feedback to drive urgent problem-solving efforts with engineering
Seniority
Mid-Senior, hands-on IC