Manager, Global Ford Racing Motorsports Communications
Core
Develop and execute global communications strategies and storytelling for Ford Racing's motorsports programs, including off-road and F1 activities, to build brand reputation and drive advocacy.
Role type
Manager, Global Motorsports Communications
Builds
Global communications programs, compelling narratives, and media relations for Ford Racing
Domain
Automotive industry, Motorsports
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic communications planning, Storytelling and narrative development, Media relations management, Cross-functional stakeholder collaboration, Data-driven decision making, Social media and influencer strategy
Preferred skills
Motorsports industry knowledge, Content creation (words, images, video), Agency partner management, Enterprise-level messaging alignment
Technologies
PowerPoint, Word, Excel
Responsibilities
Build strategy and capability for Ford Racing communications, Create communications strategies for off-road and on-track racing, Develop briefing materials and talking points, Manage Ford Racing's agency partner, Expand media reach to consumer and lifestyle outlets, Collaborate with marketing and leadership teams
Seniority
Manager, hands-on leadership
