Senior Data Scientist - Paid Marketing Optimization
Core
Build data solutions and predictive models to optimize paid marketing campaigns, search terms, and bidding strategies for a global online language learning platform.
Role type
Senior Data Scientist (Performance Marketing)
Builds
Predictive models for LTV, search optimization, and campaign ROI; scalable data pipelines for marketing analytics.
Domain
EdTech / Performance Marketing
Deliverable
production ML models | product features
Required skills
Causal inference, regression modeling, recommendation systems, clustering, A/B test design, LTV modeling, ETL process optimization, predictive modeling for performance marketing
Preferred skills
Experience in B2C environments, knowledge of bidding strategies and incrementality measurement
Technologies
(Not explicitly listed beyond general categories like 'tools and frameworks' in the text)
Responsibilities
Collaborate with performance marketing teams to optimize campaigns and budgets; Use recommendation systems to maximize paid search effectiveness; Scale new channels and improve targeting/bidding using regression models; Lead rollout of LTV models to guide marketing investments; Design and analyze A/B tests to quantify incremental ROI; Work with Data Engineering to create scalable data pipelines and optimize ETL processes; Support application of predictive models in performance marketing channels.
Seniority
Senior, hands-on IC
