Digital Campaign Specialist
Core
Plan and execute online marketing campaigns for LG Electronics' global product portfolio.
Role type
Digital Campaign Specialist
Builds
Online marketing campaigns and promotional activities for Home Appliance, Home Entertainment, Vehicle Components, and Business Solutions.
Domain
Consumer Electronics / Digital Marketing
Deliverable
product features
Required skills
Campaign strategy planning, Calendar management, Cross-functional coordination, Performance monitoring, Customer behavior analysis, Market trend analysis, Brand consistency management, Advanced Excel, English proficiency
Preferred skills
None stated
Technologies
Excel
Responsibilities
Plan & execute OBS Campaign Strategies, Manage campaign calendar and promotional mechanics, Coordinate with product teams and agencies, Monitor campaign performance, Analyze customer behavior and market trends, Ensure brand consistency across online materials
Seniority
Junior, entry-level IC