INTERNSHIP PROGRAM - MARKETING TRACK
Core
Support market analysis, customer personas, NPI activities, channel strategies, and digital data science/AI projects for LG Electronics' global marketing teams.
Role type
Marketing Intern (Product, Trade, or Digital Data Science & AI track)
Builds
Product positioning materials, promotional calendars, retail execution plans, data dashboards, and AI/ML models for marketing optimization
Domain
Consumer Electronics / Home Appliances / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Market analysis, customer persona development, data visualization, Excel, SQL, Python, AI/ML fundamentals, consumer behavior analysis
Preferred skills
KPI tracking, predictive analytics, e-commerce performance analysis, international business mindset
Technologies
Excel, SQL, Python, AI/ML frameworks
Responsibilities
Support market and competitor analysis; Develop customer personas and journey maps; Assist in New Product Introduction (NPI) activities; Monitor sell-out data and field activities; Integrate and analyze internal/external digital data; Develop reports and dashboards; Support AI/ML projects for customer segmentation and sales optimization
Seniority
Intern
