Senior Head of Organic Content Marketing
Are you a senior content operator and leader? And when you hear of the challenge of building and leading a world-class organic media machine that needs to grow from 1.5M followers to 10M followers in the next 24 months... does that excite you? If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...
Now, to be clear: This is not a social media manager role. This is not a “make posts and schedule content” job. This is not a gig or a short-term contractor position. We're looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies.
Our Company Mission
To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just to make money, but more importantly to improve in all aspects of their lives.
Who We Are
We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.
Why We Are Looking For This Role
Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.
You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.
Our Founder’s Story
Richard Yu began documenting his life at age 19 from his college dorm room in UCLA. Within 2 years, he launched a $500 productivity course (teaching college students how to wake up early and be productive), that ended up doing $500K in sales in 8 months. So many of his peers asked him “how did you do it?!” so he began to teach others how to monetize their knowledge and sell digital products (courses, PDFs, coaching, etc). That grew into a consulting and education company that has now done over 30 million in sales and a team of 62 full time staff.
Feel free to reference a documentary made about his life here (1 hr documentary series): https://youtu.be/Ln4WCfGDKlk?si=KOTfrTF66JlXxcQ0
Our mission is to build one of the most influential organic-first personal media brands in the world with 10M+ followers across platforms while driving massive, profitable traffic into our software companies and education businesses .
We strongly believe that income is a reflection of the impact we make on this world, and so through our content we aspire to positively impact 10M followers in the next 24 months.
We are intentionally shifting away from paid growth on social and moving 100% organic-first . This role will own that transformation as the key leader, operator, and soo