Consumption Forecasting Analyst, VMS
Core
Develop, maintain, and optimize consumption forecasting models using syndicated data and advanced analytics to predict trends and drive business performance for Haleon's VMS portfolio.
Role type
Senior IC consumption forecasting analyst
Builds
Production forecasting models and dashboards for brand/category performance
Domain
Consumer Packaged Goods (CPG) / Healthcare
Deliverable
production ML models
Required skills
Statistical modelling, Marketing Mix Analysis, Forecasting tools, Syndicated data analysis, Power BI, Excel
Preferred skills
Predictive modelling, Category management, Data visualization automation
Responsibilities
Develop and maintain consumption forecasting models using syndicated data and advanced analytics; Address key strategic questions and align insights with business objectives; Identify risk/opportunities based on consumption trends and quantify impact; Provide a consolidated reporting view of consumption for the portfolio; Prepare dashboards and reports to communicate forecast performance, variances, and actionable recommendations to leadership; Partner with Demand Planning, Sales, Marketing, and Category teams to align forecasts with promotional plans and strategic objectives; Monitor forecast accuracy and implement continuous improvement initiatives to enhance reliability.
Seniority
Senior, hands-on IC
